Friday, December 20, 2013

The psychology & neuroscience of Top Brain, Bottom Brain

Behind the many practical applications for business, work, relationships and self-betterment stands the new Theory of Cognitive Modes. As a fresh and original contribution to science, it has been featured in a growing list of psychology and cognitive neuroscience publications, and on academic reading lists, along with many mainstream venues.

Top Brain, Bottom Brain has also been named to three "Top" lists, including Scientific American/FSG and The Guardian.

NEW! -- "Great book, great book," says Gary King, Albert J. Weatherhead III University Professor at Harvard University, and Director of the Institute for Quantitative Social Science.

A recent publication is a three-part series that began on Dec. 17, 2013, on the esteemed Brain Blogger site. Under the direction of physician-scientist Dr. Shaheen E. Lakhan, Brain Blogger is an official undertaking of the Global Neuroscience Initiative Foundation, an international charity for the advancement of neurological and mental health patient welfare, education, and research.
-- Read Part One of the Brain Blogger series: Since Time Immemorial
-- Part Two: Left/Right? Wrong
-- Part Three: The Theory of Cognitive Modes

The  series was picked up by other publications, including ScienceSeeker,, newsfiber, regator and 9rules.

-- The theory also received attention on the Dallas, Texas, NPR show Think on Dec. 16, 2013, when Stephen Kosslyn discussed it and some practical applications for an hour.

Tania Lombrozo
-- Tania Lombrozo, associate professor of psychology at Berkeley, brought it into her discussion of hemispheric differences on 13.7 Cosmos & Culture, the NPR blog, on Dec. 2.

-- During November, a dialogue between the authors and the distinguished psychiatrist, doctor and former Oxford literary scholar Iain McGilchrist played out on Transition Consciousness, edited by Simon Robinson, co-author of Holonomics: Business Where People and Planet Matter.

-- BrainSpeak Magazine published a story: Move Over Right and left Brain: It's About Top and Bottom Now!

-- The Center for Transformative Teaching & Learning at St. Andrew's Episcopal School in Potomac, Md., includes Top Brain, Bottom Brain as a resource book on "the Neurodevelopmental Demands of Teaching and Learning."

-- Josh Chen's Brain Talk video -- the theory in 0:27.

-- While not specifically a psychology publication, The Atlantic published a piece, How the Brain Creates Personality: A New Theory.

-- The theory as applied to the psychology of sports was the subject of an op-ed piece in the Nov. 16 edition of The Providence Sunday Journal.

-- Click here to read more articles about the theory and book in The Wall Street Journal, Time, The Guardian, Oprah magazine, and many other places.

-- And for a look at how the theory applies to business and work, read Business Brains.

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