The book and theory have been featured in The Wall Street Journal, The Atlantic, Time, NPR's 13.7 Cosmos & Culture blog, and elsewhere.
To determine your own dominant cognitive mode, take the test.
|Courtesy of The Wall Street Journal.|
An online Business Lesson:
-- After learning of the book, teacher Feride Hekimgil of Bogazici University, in Istanbul, Turkey, built an online lesson: “Imagine you are head of human resources for a big multinational which is setting up a subsidiary in a very competitive business hub; let us say Singapore, and you know what mode the applicants operate under. Who would you hire for the sales team, the research department and human resources and why? Justify your answer.”
NEW! A leadership and executive coaching firm pays attention:
Annapolis, Maryland-based firm Sophia Associates says: "This new way of looking at how people think and behave may help us understand actions of different people within a more diverse context."
What business leaders are saying:
“I was very impressed by your explanation and it helped me to better understand myself and some of my team members. This will be required reading for my team of 20 in 2014.”
"This kind of analysis – that is, determining someone’s cognitive mode and predicting how he or she will react in certain situations – should be essential to leadership assessment and executive search. This is not a discussion of someone’s qualifications, which can be gleaned from a resume; it is primarily the dissection of someone’s aptitude in terms of (a) an inclination towards goal-setting and decision-making and (b) a history of accurate interpretation of and responsiveness to new information."
-- Boston Research Group's BSG Team Ventures Leadership for Innovation Executive Selection.
|Courtesy Oprah magazine|
|Watch The Wall Street Journal interview of Kosslyn.|